At a time when the practice of algorithms feeding users news or search results according to individual preference have come under increasing scrutiny, the discussion of decentralization is particularly relevant. The idea of decentralization goes back to the beginning of The Internet itself. Zhang has been emphasizing the former at the conference, but how WeChat can manage to curb the latter - while maintaining high-quality engagement - remains to be seen. WeChat is trying to orchestrate the delicate dance of maximizing a tool’s utility and monopolizing a user’s time. (And I would argue this is the core idea underlying mini programs or Google instant apps for that matter.)
Wechat windows return free#
Zhang stresses the point that a good tool let you finish a given task quickly and free up more time for you to accomplish other tasks elsewhere and this idea does not contradict “Come Back For More” because people will come back to use this tool if it proves to be efficient and pleasant the first time around. The essence of “Exit After Use” lies in the efficacy of a tool in a given task. This philosophy is further illuminated by the following ideas Mr. Zhang is meaning to emphasize WeChat’s product philosophy - to maximize utility for end users, not for any other parties. It might just be a play of semantics, but in the context of this conference, I believe Mr. Here are some key points: On WeChat Overall:Īllen Zhang, keynote speaker and the man behind WeChat, champions the idea of WeChat being a tool, as opposed to platform or ecosystem. You can rewatch the keynote and other specific topics (in Chinese) here. This month’s WeChat annual public forum confirms WeChat’s further commitment to the mini program ecosystem and much more.
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